The questions are simple but the answers are not. Can a theme that is built for developers using best practices be successful in the commercial space? Can a commercial theme add value without adding functionality and bloat? Those are the questions that a trio of WordPress developers are going to try to answer with their 3them.es experiment.
Michelle Schulp of Marktimemedia has published her experience at Pressnomics 2013 and the reasoning behind the new experiment. While at the event, she attended the Commercialization in the WordPress ecosystem panel session featuring business owners Pippin Williamson, Carl Hancock, Cory Miller, and Helen Souness. In that discussion, the following question was asked. How do you build a commercial digital product, especially one built using the GPL, that adds value in a way that is distinguishable from its competitors? According to Michelle, the panel was quick to dismiss commercial themes as being easily commoditized. (more…)