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	<title>Comments on: Listener Poll: What&#8217;s the most important selling point for you when it comes to purchasing a theme?</title>
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	<link>http://www.wptavern.com/listener-poll-whats-the-most-important-selling-point-for-you-when-it-comes-to-purchasing-a-theme</link>
	<description>Where Every Drink Is On The House</description>
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		<title>By: Aaron D. Campbell</title>
		<link>http://www.wptavern.com/listener-poll-whats-the-most-important-selling-point-for-you-when-it-comes-to-purchasing-a-theme#comment-2619</link>
		<dc:creator>Aaron D. Campbell</dc:creator>
		<pubDate>Wed, 29 Jul 2009 15:19:26 +0000</pubDate>
		<guid isPermaLink="false">http://www.wptavern.com/?p=1990#comment-2619</guid>
		<description>First, while you can&#039;t see the PHP, you can see all the (X)HTML and CSS which can give you a pretty good idea for how well coded the theme is.  Additionally, some places let you download and use the theme, only paying for support (such as &lt;a href=&quot;http://themehybrid.com/themes&quot; rel=&quot;nofollow&quot;&gt;Theme Hybrid&lt;/a&gt;).  Lastly, you can tell based on reputation or other projects.  For example, I know that &lt;a href=&quot;http://www.studiopress.com/themes&quot; rel=&quot;nofollow&quot;&gt;Studio Press&lt;/a&gt; has quality code in their themes because programmers that I know have said so.  Additionally, I know that Joost has been inside their themes to work on the code and I know he produces solid code (because I&#039;ve seen it elsewhere such as his plugins).</description>
		<content:encoded><![CDATA[<p>First, while you can&#8217;t see the PHP, you can see all the (X)HTML and CSS which can give you a pretty good idea for how well coded the theme is.  Additionally, some places let you download and use the theme, only paying for support (such as <a href="http://themehybrid.com/themes" rel="nofollow">Theme Hybrid</a>).  Lastly, you can tell based on reputation or other projects.  For example, I know that <a href="http://www.studiopress.com/themes" rel="nofollow">Studio Press</a> has quality code in their themes because programmers that I know have said so.  Additionally, I know that Joost has been inside their themes to work on the code and I know he produces solid code (because I&#8217;ve seen it elsewhere such as his plugins).</p>
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		<title>By: Jeffro</title>
		<link>http://www.wptavern.com/listener-poll-whats-the-most-important-selling-point-for-you-when-it-comes-to-purchasing-a-theme#comment-2615</link>
		<dc:creator>Jeffro</dc:creator>
		<pubDate>Wed, 29 Jul 2009 04:55:32 +0000</pubDate>
		<guid isPermaLink="false">http://www.wptavern.com/?p=1990#comment-2615</guid>
		<description>@&lt;a href=&quot;#comment-2528&quot; rel=&quot;reply&quot; rel=&quot;nofollow&quot;&gt;JD Hartley&lt;/a&gt; - Yeah. On the initial offering, the design is the first thing I take notice of. Everything else comes after the fact.

@&lt;a href=&quot;#comment-2529&quot; rel=&quot;reply&quot; rel=&quot;nofollow&quot;&gt;Ryan&lt;/a&gt; - I suppose I could have added that as an option worth voting for, but I thought that the majority of people who were buying themes were non developer types. So I didn&#039;t include it in the poll. Also, other than viewing the source on the demo, how would you know the quality of the code before purchasing it?

@&lt;a href=&quot;#comment-2531&quot; rel=&quot;reply&quot; rel=&quot;nofollow&quot;&gt;Leland&lt;/a&gt; - My thoughts exactly regarding the license.

@&lt;a href=&quot;#comment-2562&quot; rel=&quot;reply&quot; rel=&quot;nofollow&quot;&gt;Aaron D. Campbell&lt;/a&gt; - Again, how would you know the quality of the code without having access to the PHP files until after you purchased the theme?</description>
		<content:encoded><![CDATA[<p>@<a href="#comment-2528" rel="reply" rel="nofollow">JD Hartley</a> &#8211; Yeah. On the initial offering, the design is the first thing I take notice of. Everything else comes after the fact.</p>
<p>@<a href="#comment-2529" rel="reply" rel="nofollow">Ryan</a> &#8211; I suppose I could have added that as an option worth voting for, but I thought that the majority of people who were buying themes were non developer types. So I didn&#8217;t include it in the poll. Also, other than viewing the source on the demo, how would you know the quality of the code before purchasing it?</p>
<p>@<a href="#comment-2531" rel="reply" rel="nofollow">Leland</a> &#8211; My thoughts exactly regarding the license.</p>
<p>@<a href="#comment-2562" rel="reply" rel="nofollow">Aaron D. Campbell</a> &#8211; Again, how would you know the quality of the code without having access to the PHP files until after you purchased the theme?</p>
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		<title>By: Aaron D. Campbell</title>
		<link>http://www.wptavern.com/listener-poll-whats-the-most-important-selling-point-for-you-when-it-comes-to-purchasing-a-theme#comment-2562</link>
		<dc:creator>Aaron D. Campbell</dc:creator>
		<pubDate>Mon, 27 Jul 2009 03:00:39 +0000</pubDate>
		<guid isPermaLink="false">http://www.wptavern.com/?p=1990#comment-2562</guid>
		<description>Code Quality -&gt; Support (and how reliable the company is, part of which is History/Longevity) -&gt; Design -&gt; Price -&gt; License (all are at least GPL, which is good enough for me)</description>
		<content:encoded><![CDATA[<p>Code Quality -&gt; Support (and how reliable the company is, part of which is History/Longevity) -&gt; Design -&gt; Price -&gt; License (all are at least GPL, which is good enough for me)</p>
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		<title>By: burn</title>
		<link>http://www.wptavern.com/listener-poll-whats-the-most-important-selling-point-for-you-when-it-comes-to-purchasing-a-theme#comment-2536</link>
		<dc:creator>burn</dc:creator>
		<pubDate>Sat, 25 Jul 2009 16:40:06 +0000</pubDate>
		<guid isPermaLink="false">http://www.wptavern.com/?p=1990#comment-2536</guid>
		<description>i consider also for a support. However, design will also matter.</description>
		<content:encoded><![CDATA[<p>i consider also for a support. However, design will also matter.</p>
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		<title>By: Gas Analyzer</title>
		<link>http://www.wptavern.com/listener-poll-whats-the-most-important-selling-point-for-you-when-it-comes-to-purchasing-a-theme#comment-2532</link>
		<dc:creator>Gas Analyzer</dc:creator>
		<pubDate>Sat, 25 Jul 2009 00:25:55 +0000</pubDate>
		<guid isPermaLink="false">http://www.wptavern.com/?p=1990#comment-2532</guid>
		<description>Design, or fitness for purpose, is clearly the most important characteristic.  If the design does not meet requirements then nothing else matters.</description>
		<content:encoded><![CDATA[<p>Design, or fitness for purpose, is clearly the most important characteristic.  If the design does not meet requirements then nothing else matters.</p>
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		<title>By: Leland</title>
		<link>http://www.wptavern.com/listener-poll-whats-the-most-important-selling-point-for-you-when-it-comes-to-purchasing-a-theme#comment-2531</link>
		<dc:creator>Leland</dc:creator>
		<pubDate>Fri, 24 Jul 2009 23:39:35 +0000</pubDate>
		<guid isPermaLink="false">http://www.wptavern.com/?p=1990#comment-2531</guid>
		<description>Design for me.  I believe this is the most important factor when initially selecting and purchasing a theme.  I doubt most theme buyers are going to actually look at the code quality (unless they&#039;re technically savvy).  They&#039;ll just buy it, and if there&#039;s a problem, ask for support later.

I generally don&#039;t need support when it comes to WordPress themes, but I can imagine that would be another major factor for people just starting out.

Price isn&#039;t a huge factor for me as long as it&#039;s reasonable.  Obviously I wouldn&#039;t want to be spending a ridiculous amount of money for a theme lots of people are going to have anyway.

Personally I don&#039;t really care about the license either.  Sure GPL themes are the least restrictive, but if there&#039;s a really good design that I want to use, I&#039;ll live with it.

Business reputation is an interesting choice.  I can certainly see myself being more likely to buy a theme from one of the big names rather than a site I&#039;ve never heard of before.</description>
		<content:encoded><![CDATA[<p>Design for me.  I believe this is the most important factor when initially selecting and purchasing a theme.  I doubt most theme buyers are going to actually look at the code quality (unless they&#8217;re technically savvy).  They&#8217;ll just buy it, and if there&#8217;s a problem, ask for support later.</p>
<p>I generally don&#8217;t need support when it comes to WordPress themes, but I can imagine that would be another major factor for people just starting out.</p>
<p>Price isn&#8217;t a huge factor for me as long as it&#8217;s reasonable.  Obviously I wouldn&#8217;t want to be spending a ridiculous amount of money for a theme lots of people are going to have anyway.</p>
<p>Personally I don&#8217;t really care about the license either.  Sure GPL themes are the least restrictive, but if there&#8217;s a really good design that I want to use, I&#8217;ll live with it.</p>
<p>Business reputation is an interesting choice.  I can certainly see myself being more likely to buy a theme from one of the big names rather than a site I&#8217;ve never heard of before.</p>
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		<title>By: Banago</title>
		<link>http://www.wptavern.com/listener-poll-whats-the-most-important-selling-point-for-you-when-it-comes-to-purchasing-a-theme#comment-2530</link>
		<dc:creator>Banago</dc:creator>
		<pubDate>Fri, 24 Jul 2009 22:27:51 +0000</pubDate>
		<guid isPermaLink="false">http://www.wptavern.com/?p=1990#comment-2530</guid>
		<description>@&lt;a href=&quot;#comment-2529&quot; rel=&quot;nofollow&quot;&gt;Ryan&lt;/a&gt; -Code quality would be a needed option too in my opinion.</description>
		<content:encoded><![CDATA[<p>@<a href="#comment-2529" rel="nofollow">Ryan</a> -Code quality would be a needed option too in my opinion.</p>
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		<title>By: Ryan</title>
		<link>http://www.wptavern.com/listener-poll-whats-the-most-important-selling-point-for-you-when-it-comes-to-purchasing-a-theme#comment-2529</link>
		<dc:creator>Ryan</dc:creator>
		<pubDate>Fri, 24 Jul 2009 22:00:32 +0000</pubDate>
		<guid isPermaLink="false">http://www.wptavern.com/?p=1990#comment-2529</guid>
		<description>I&#039;d have added code quality to your list too. There are plenty of well designed themes, with good support, the license I want and are cheap. There is no point using them if they don&#039;t work in IE6, don&#039;t enqueue their scripts correctly or take too long to load.

I voted for design.</description>
		<content:encoded><![CDATA[<p>I&#8217;d have added code quality to your list too. There are plenty of well designed themes, with good support, the license I want and are cheap. There is no point using them if they don&#8217;t work in IE6, don&#8217;t enqueue their scripts correctly or take too long to load.</p>
<p>I voted for design.</p>
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		<title>By: JD Hartley</title>
		<link>http://www.wptavern.com/listener-poll-whats-the-most-important-selling-point-for-you-when-it-comes-to-purchasing-a-theme#comment-2528</link>
		<dc:creator>JD Hartley</dc:creator>
		<pubDate>Fri, 24 Jul 2009 20:25:38 +0000</pubDate>
		<guid isPermaLink="false">http://www.wptavern.com/?p=1990#comment-2528</guid>
		<description>Personally, Design is the most important factor, but price is right up there too. If I was looking at two themes which were pretty close design wise, I would go with the cheaper even if I needed to make my own modifications to make it better suite my site.

I am interested to see how History/Longevity Of The Business  and License play into the purchasing factor as well...</description>
		<content:encoded><![CDATA[<p>Personally, Design is the most important factor, but price is right up there too. If I was looking at two themes which were pretty close design wise, I would go with the cheaper even if I needed to make my own modifications to make it better suite my site.</p>
<p>I am interested to see how History/Longevity Of The Business  and License play into the purchasing factor as well&#8230;</p>
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