One of the frustrating things about clients is that the less experienced they are, the less they are able to judge what any project should cost. I have, for years, had clients approach me and say something like "I'd like to build something like Facebook, but with a lot more features. My budget is $5,000".
I thought I could solve this problem by writing a comprehensive essay that lists all the different types of websites that I work on, and what their costs are:
http://www.teamlalala.com/blog/2008/...websites-cost/
But this did not work. Nowadays I routinely send potential clients to that essay, but if they are inexperienced, the essay doesn't help them much. They do not know enough to figure out which category they belong in. I've had to get used to the fact that a lot of clients will read that essay and then tell me "My project is in category #3" when in fact their project is category #8 or #9.
The misunderstanding that I describe in #8 still happens all the time:
8.) An information resource that, to succeed, must be the best: $500,000 to $5,000,000. One fellow came to us and said “I have $20,000. I’d like to build America’s largest database of foreclosed properties.” We replied: “This is obviously a great idea and, if you can pull it off, the site will surely be a great success. But you should really go out and raise $1 million to get started. You’ll need a team of programmers working constantly to get data into your database, you’ll need a lawyer to work out multiple deals with your sources of information, and you’ll need national marketing. You’ll probably need $2 or $3 million over the first two years, but you probably should not even start unless you can raise $1 million.” The other possibility is to start small and build a database of foreclosed properties for a single metropolitan area. If the site is successful, it should be easy to raise the money to go national.
The strange thing is, even after clients read the essay, they still say stuff like "I'd like to build a site like Facebook, but with more features. My budget is $5,000."
Of course, the Facebook craze is fading away. The new thing seems to be business services that imitate Basecamp. I've had several clients come to me with Basecamp-like business service websites, but they have budgets of under $10,000. I tell them they need $50,000 to do a good job of it.


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